How to activate the new Twitter and key changes for brands

Twitter this evening rolled out a new look, which you can access and activate for yourself by going to this URL: fly.twitter.com. Whilst all serious users of Twitter, people and brands alike, will quickly try out the new service, it's more than just a facelift. The new Twitter is a big step towards making the service more intuitive and modern, whilst allowing brand pages to present a more enticing attractive shop window. What's new? The new Twitter puts navigation on the left, and the stream on the right - just like email and like Facebook. Twitter has always been the other way around. The new look also is much more visual, and focuses on trends. And there's heaps more. It's definitely worth taking some time to try it out and see how you can get some additional benefit out of it.