News in NMA this morning that in the US, research firm Nielsen has partnered with management consultancy McKinsey to launch a new offering. They've called it NM Incite.
Increasingly it seems no advisory firm, whether it's PR, marketing, research or business consulting, can be without a social media specialism.
For those of you interested in the kind of services that a heavyweight brand like McKinsey would offer in the social media space, check it's products/services page here. Varying from product and marketing optimisation to brand health tracking and understanding customers. Bread and butter stuff for digital veterans, but good to see that that the type of advisory coming from the bright sparks at McKinsey is moving with the times nonetheless.
I think both will doubtless having dazzling models for strategy but the big question is whether they can interpret and react fast enough to media change. Although I suspect the main push will be around customer engagement and loyalty.
Posted by: Steve Earl | June 16, 2010 at 10:01 AM