Last weekend I asked you in a blog post right here what I should cover off in my talk at Media 140, which happened Monday this week.
Based on your feedback, I decided to (try to) make the point that most brands don't have a strong culture or personality and that this leads to a social media ecosystem full of fake personality and hence full of fail.
The discussion was (thank you by the way!) covered by The Guardian, Marketing Week, Brand Republic, and some bloggers like One Man and his Blog and PWCom picked up on it as well.
It was a great discussion too - nice and lively, balanced and all that, and it was great to speak with Gordon McMillan, Candace Kuss, Ruth Mortimer and Richard Baker who I had not met before, and Will McInnes who I had.
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