About this blog

  • My day job - I am founder of Battenhall, communications agency for the social media economy.


Subscribe to this blog

  • Subscribe to this site by email or RSS

    This is my personal blog and does not reflect the views of my company or clients.

Blog powered by Typepad


« Foursquare to launch in London | Main | The role of social and digital media in business consulting: Dachis acquires Headshift »

August 21, 2009


Unfortunately the numbers just don’t add up for too many free newspapers…with dwindling advertising revenues in a very competitive market, I’m sure we will see a few more go by the wayside as the fat is trimmed from the industry.

More generally, the future of newspapers (both paid for and free) depend on the industry coming up with a better business model. Newspapers needs to raise funds and come up with a method that suits the consumer (a bit like music downloads).

Although, people have become accustomed to getting their news for free online, I’m sure once the Times and Sun start charging for content, others will follow.

We have to be prepared to pay for a quality product.

The comments to this entry are closed.