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November 15, 2008


My God it is early for such deep thinking... and on a Saturday morning as well.

My reckoning (despite not having had a coffee yet so I may be talking more drivvle than usual) is that all too many PR's - maybe me as well in the early stages - only saw social media as another channel by which you can spread client messages.

In reality it is far more than that and it is the PR's who get involved and, as mentioned, become experts in these new sectors, who will fair the best when the Great Social Media Revolution takes place.

"PR people should become part of the community they serve" spot on...

Drew - is it me or is there nothing new in here? Feels very veneery to me. I find Jeremiah good for noise and sheer updatedness, and not so good for deep insights personally.

Drew, all very obvious stuff really. I'm more concerned that some people might find his views ground breaking. They are not.

Social Media is not killing PR. People (PRs) who believe it is the be-all and end-all are the ones that are having a negative effect on PR.

Social Media is a new and very good tool, which PRs are still learning to use.

But note the observations of Sir Martin Sorrell in a lecture on public relations on 5 November.

'We at WPP canot remember a time when our public relations and public affairs businesses were more vibrant. All our firms are performing better than they have ever done before. That is set to continue.'

First among the factors Sorrell lists to explain this continued growth is social media - 'a natural territory for PR'.

Surely that's the key point. There's a future for PR and a future for social media.

I agree this isn't such big news to those closer to social media. But with most PR consultants spending the majority of their time on a broad range of comms disciplines, Jeremiah probably hits the right level of depth in his summary.

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