Business Week's Management IQ blogger Nanette Burns has written up PR Week US and Burson Marsteller's recent survey on how CEOs use social media. The good news (I hope!) for us is that there is going to be an uplift in digital marketing activity in 2009. Especially in this current economic climate.
What I found interesting about the article is how it picked up on CEOs' views of viral and word of mouth PR:
[CEOs] seem much more convinced of the power of Word of Mouth and viral campaigns. 60% say those have more influence today than they did three years ago. Also rising in influence: trade media, blogs covering their industry, and traditional media including the Wall Street Journal (44% say its sway has grown) and BusinessWeek (24%). 67% of those surveyed will increase their spending on digital marketing in 2009.
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