The digital campaign behind the new movie Hallam Foe is a cool little one. Met one of the guys behind it last week with Hugh. Brand Republic has some more info on what's going on there, but the Kate Modern Bebo campaign that's going on right now which is also really sweet and different is having Hallam Foe people appear in its blog soap installments. Cool way to grab the attention of a highly networked audience on a social network (note - not a press release!)
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August 23, 2007
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