Nice article in Wired on the long tail, or as they call it, the meganiche.
Now that a billion people are online, even sites aimed at a narrow slice of the Web audience can attract huge crowds. Make way for the meganiche!
I define a meganiche as a thin slice of the Web that nonetheless represents roughly a million users. The meganiche is something new, and it will have a lasting impact on online business and culture.
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