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July 04, 2006


Are you sure that piece wasn't written by Montgomery Burns? And he truly undercuts any point he might be trying to make with his clumsy promotion of Tony Bradley's fine but (as you point out) totally average blog.

Hey Drew - I count as 'old' and have certainly counted as a 'grumpy old git' for more years than I care to remember. Does that mean I'm out of touch?

Pioneering is also in the content - let's not forget that part of the equation.

I'm not stressing the age thing, Drew. It's more the ability to keep up with now, to remain relevant. that's what Colin's not doing - he's sounding out of touch - and I think when someone in his position is doing that it's a very sorry state of affairs.

There a good few grey hairs on the heads of the people who have inspired and continue to inspire my learning with social media.

Talking of grey hairs - take a look at Rupert Murdoch's interview in the lastest issue of Wired (available online). There is a man who is nearly 80, but I wouldn't describe him as being

Perhaps Mr Farrington should listen to his elders, like Mr Murdoch, who have called this a revolution that you have to go back to the invention of the printing press to find a parallel for.

Perhaps we need to add a timescale to the assessment of how successful blogs will be in the long run. I absolutely believe that now, at this time, they are a significant impact in terms of influence, but for how long? There is a generational element to all of this, it has to be said, but perhaps it's a 'mental age' thing - I know more young fuddy-duddies than old ones!

Are we (those who participate in the front line of assessing and working with the blogging community) guilty of doing the same thing with blogs as with technology - over-estimating the importance that they will have in the future in the long run whilst underestimating the way in which it is changing our jobs?

If anything though, regardless of the channel, customers will never again feel that they can't be vocal when it comes to addressing the issue of bad customer service, trust, integrity and shareholder value. And without connecting to this community, Colin is missing the point that, however boring they are, even boring people have the power to influence!

It's fairly typical of the ill thought-out reactions that blogging engenders that you're slating Colin for things that he ackhowledges - such as the fact that he's out of touch!

And the fact is that a lot of what he says is correct: Lots of blogs are very boring. There's hundreds of LiveJournals that are interesting to no one (other than, perhaps, the friends of the writer - and even then I'm not convinced).

Most blog posts are "write first, think later", and their comments (as on this post!) are doubly so.

Your own post shows a lot of these points. You claim that Colin says that "Tony Bradley is a bloggin pioneer". Of course, this isn't true. He says "These would be of the quality being pioneered by CIPR President Tony Bradley", which is a very different proposition.

You say "'Can they really become a powerful medium?. he asks." Unless I'm reading a totally different article, I don't see anywhere he says this. So you're attacking him for something he doesn't say. Perhaps this is because you want to score some points - which indicates perfectly the kind of "low quality" that Colin's referring to.

We DO need more well thought-out blogs. We need to encourage people to (1) use their critical faculties, (2) do some follow-up work of their own, and (3) think before they post. Sadly, I think your post is guilty of exactly the kind of thing that Colin's complaining about.

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