Paul Bradshaw at Interactive PR blog points out that Warwick University has won the CIPR award for its blogging programme. A few other PR blogs have covered this, but I'm most interested in Warwick Uni's award entry. Take a look at this:
Statistics:
3989 blogs
58697 entries
6388 tags
134828 comments
81037 images
The Guardian ‘There has been praise for the service and for the marketing…….a clever mix of slogans spread through the campus on posters, beer mats and fridge magnets.’
BBC Online ‘The blogging project at the University……is arguably the largest of its kind in the academic world’
Tom Coates / Plasticbag ‘…….of everyone I’ve ever seen trying to market and publicise weblogs they seem to have done it the best’
Blue Bones ‘all the design work seemed to be very user focussed’
Neil McIntosh ‘[We]……..were drooling over the advertising they'd come up with to encourage students, a notoriously apathetic crowd, to use them [blogs].’
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