Next week we are helping to launch an experiment with our new client at Battenhall, The Casino at The Empire, on Leicester Square.
This is a social media experiment, and here is how it will work. Right now, a competition is running on Facebook. The winner will get a VIP day at the casino, including £1,000 of chips to spend at the casino in one day. The only snag: every decision made in the casino that day will be crowdsourced through Twitter.
If you're interested in having a flutter, enter here on the casino's Facebook page. Entries close this weekend.
Follow the experiment on Twitter @EmpireCasino to help decide on which way the bets go on the day.
And that's it. The day of the experiment is next Thursday, 8th August. I'll update this blog as the event approaches and we'll see what we learn!
Image courtesy of SelectorGame.