Today from 5-6pm UK time Burger King became the latest victim of a brand hijack on social media. Its Twitter account was compromised and the hackers, according to early reports it was the Anonymous group, took over Burger King's Twitter account and posted a brief torrent of abuse. The Twitter channel was rebranded, as McDonald's. And tweets were a random mixture of "racial slurs, obscenities and references to drugs".
Lessons as usual from such an ordeal which appears to be happening all too frequently right now: respond fast to limit the damage. An hour feels like a lifetime watching such a torrent of brand abuse flowing from the mighty Burger King.