I had the great pleasure of giving a talk yesterday at the annual CIPR Social Media conference. The topic was: 'beyond PR with location based social media'.
The main point I was trying to get across is that location has infused into all mainstream social media, with every mobile status update, checking or Instagram having the option to include location data. Then with the continued evolution of dedicated location services such as Foursquare, and new 'body data' trends such as Quantified Self emerging, we're seeing the beginning of something very exciting for our industry.
I only had 20mins and there was so much to say, I thought a recap and some bonus / backgrounders would be useful. First the bonus bits - aimed mainly at people who caught my talk and want some further reading:
- My Foursquare experiment: what I found when I gamed foursuare (and reached a week high score of 500)
- What 'New Foursquare' means for brands
- A write-up of the Sentient World concept as delivered by Altimeter's Jeremiah Owyang at Le Web London
- How Quantified Self / Body Data will bring a new dimension to digital comms (from my new blog BodyData.co.uk)
And here is a video overview of my talk, courtesy of the guys at the CIPR.