The article paints a bizarre picture of an industry (maybe it's a US picture?) where good PR costs too much for small companies to afford, and a good service is hard to find without networking. So AirPR is going to be launching with an online service that will help startups.
I have worked in tech startups, for tech startups and in tech and startup specialist agencies since the late 90s. I know it's not easy for a brand to find a good consultant. It's a people business at the end of the day. Which is why a good service usually requires a serious budget too. So it will be interesting to see how AirPR will position itself. And how it will disrupt the PR industry.
It's also interesting to see such an amount going into the funding of a new PR service. You don't see that every day.
Social Media Week 2012 kicked off today. It's pretty insane how much is going on and the amount of media attention it has been generating. We've been building up to this week for a while helping to put on a number of the talks.
I also had a fun Friday night as I was asked to go into Channel 4 to be the guy that sits with the news reader and gets asked their opinion about the news. The full news clip is below (off the 7 O'Clock News). Thanks Channel 4 for hosting me.
This blog is eight and a half years old and I've written 1,039 blog posts (1,040 including this one). I write a lot less than I used to. That's the Twitter effect I suppose, with my 17,400 tweets.
As Twitter's time sink-hole continues to widen, I regularly think about how I could tweak the way I split my time across the web.
This isn't an experiment, pledge or resolution of any kind. Just a note to readers of this blog and followers on Twitter that I'm going to be Tweeting a little less, pruning down the 1,700 following on there so that it's a bit closer to the 100 people that I'm friends with on Facebook, and I'm going to be blogging a bit more.
If I learn anything useful in the process, I'll let you know.
The Drum has published a story referencing analyst predictions that M&C Saatchi will be acquiring agencies in the US after some hefty new business wins. Not often you see acquisitions for that purpose - usually it's to grow, rather than to to staff up (tht's called recruitment). Here's a snippet:
The forecasts came after M&C Saatchi appointed Jeff Brooks, former chief digital officer at rival company Euro RSCG, as its chief executive in America and hired Pierre Lipton, executive creative director at San Francisco-based branding agency AKQA to become M&C’s chief creative officer in New York.
In addition, the company has already won work from U.S clients such as Kellogg, Pfizer and Unilever.
Speaking to the Scotsman, analysts Paul Richards and Gareth Davies at Numis Securities said: “The group has a strong balance sheet – with net cash of £19m at the end of this year – and we see scope for bolt-on acquisitions to supplement organic growth.”
He's on telly a bit more, but Max Clifford couldn't beat Matthew Freud in the Media Guardian 100 which came out today. The top spot goes to Google's Larry Page, number two goes to Twitter CEO Dick Costolo, and third place is Lord Patten. Brunswick's founder Alan Parker is at 63 and Portland's Tim Allan is at 86.
I've just come back from a wek's holiday abroad with almost zero mobile signal - the first time I've done this in two years. I put myself through a form of super log off I suppose.
I noticed something different though in how I weened myself off the social web and weened byself back on, so thought I'd share (my habits must have changed a lot in the last two years as it wasn't like this last time).
Email took a day to ween off (the day between leaving work and getting on the plane)
Twitter also took a day to ween off
I didn't ween off Facebook really. I checked in every now and then as it's a nice and tidy list of friends and not too noisy
This is what surprised me - Twitter looked horribly messy and took me several days to get back into. Too many random noisy conversations and it inspired me to delete a lot of followers
The email mountain was huge and difficult to erode. I spend my days in meetings and with clients, and found it difficult to spend the time needed to work through about 3,000 emails (you know what it's like)
Foursquare is interesting agein
Facebook remains the tidy friend group
Our company social network was a great way of bropwsing company updates