TechCrunch has just published an article about a yet-to-launch PR firm called AirPR having secured $1m of funding.
The article paints a bizarre picture of an industry (maybe it's a US picture?) where good PR costs too much for small companies to afford, and a good service is hard to find without networking. So AirPR is going to be launching with an online service that will help startups.
I have worked in tech startups, for tech startups and in tech and startup specialist agencies since the late 90s. I know it's not easy for a brand to find a good consultant. It's a people business at the end of the day. Which is why a good service usually requires a serious budget too. So it will be interesting to see how AirPR will position itself. And how it will disrupt the PR industry.
It's also interesting to see such an amount going into the funding of a new PR service. You don't see that every day.