Today and tomorrow, Europe's big conference for all things digital arrives from France, where it has taken place for many years now, and lands in London. I'm at Le Web London right now. Having sat through most of the morning's sessions and walked the corridors, I can vouch for the importance of this event on the global calendar of events that you should mark as a must-go-to. As a first outing in London for Le Web, it's done well.
The morning's highlights:
- Jamie Oliver took to the stage with the founder of Instagram, to talk about how the celeb chef has used the social web to build his business, and how Instagram users get inspired by food (there was a lot of love in the room for the Naked Chef)
- Google Plus announced Flipboard integration - Robert Scoble says this us huge
- Box announced European expansion and a London HQ
- Uber announced a European COO hire
- Hailo did a great job of fighting against some 'presenter abuse'
- Evernote's CEO Phil Libin talked about building a 100 year company and innovations that make you smarter (diclaimer: they're a client, they got me my ticket but I also have loved them for ever)
This afternoon's events have just kicked off. What's most interesting is that events like this are the rare moments when you get to meet everyone that is time poor all year. I'm geeky enough to find it terribly exciting to meet people like Robert Scoble, Michael Arrington, Mike Butcher, Shakil Khan and people like that.