Yesterday I spoke at Board 2020 - an event hosted at the UWE Conference Centre in Bristol. The theme was how social media will shape the business of the future.
Some great talks by speakers including Professor Malcolm Lewis who spoke about social media influencing organisational change, Steve Andreson Dixon from Trinity Mirror on the impact of social media on the media, and Burges Salmon's Roger Bull and Andrew Tibber spoke about the impact of social on intellectual property and employment law.
The highlights for me:
- Delegates to a social media conference were all senior execs, board members, finance directors, entrepreneurs and researchers. A refreshing change
- Discussions developed around how 'being good' can build a better business - all arising from the impact of social media
- There was as much if not more interest from B2B organisations as there was from consumer brands
- Three separate presenters talked about the impact of Pinterest!
My talk was the keynote, and focused on the coming trends in social media that current and future boards should be aware of. And yes I also mentioned the role of the interest graph and Pinterest.
Thanks to the organisers at Moon and UWE. It was a really great event.
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