A lot of attention has been coming through in the mainstream media this week about Pinterest. The Guardian featured the hot social network on the weekend, and Metro gave Pinterest a double page spread today. Lots of user stats are being bandied about, so I thought I would share some UK stats for Pinterest that were shown to me earlier in the month by my colleague @stedavies.
The key stat is about the user demographic. Pinterest's users are NOT 97% female as reported in the Guardian today (that's an old number). In the UK the users are 60/40 MALE and in the US it's a more skewed 80/20 FEMALE. Those are just the elevator pitch numbers... here is a full breakdown. And there will be more to come. All these stats are over two months old so expect a refresh to your planning deck soon.