Drew B's take on tech PR

Three Wikipedia instruction manuals all PR people should look at

With the news agenda for the PR industry this week being dominated by The Independent's 'sting' on Bell Pottinger, it might be of use to some comms practitioners to brush up on the user manuals - in particular for Wikipedia. 

Whilst a great deal of best practice in social media is common sense to those that live and breathe it, the following essential reading I'm sure will come in useful to many. Here are the best practice guidelines developed for social media and Wikipedia from the CIPR, ASA and Wikipedia itself.

1. CIPR Social Media Best Practice Guide

2. ASA's CAP Code document on extending the digital remit

3. Wikipedia's own policies and guidelines

If anyone else finds other sources of guidance useful, do let me know and I'll post up here. 

How to activate the new Twitter and key changes for brands

Twitter this evening rolled out a new look, which you can access and activate for yourself by going to this URL: fly.twitter.com. Whilst all serious users of Twitter, people and brands alike, will quickly try out the new service, it's more than just a facelift. The new Twitter is a big step towards making the service more intuitive and modern, whilst allowing brand pages to present a more enticing attractive shop window. What's new? The new Twitter puts navigation on the left, and the stream on the right - just like email and like Facebook. Twitter has always been the other way around. The new look also is much more visual, and focuses on trends. And there's heaps more. It's definitely worth taking some time to try it out and see how you can get some additional benefit out of it.

Social media trends for 2012

The time of year has come around again to look ahead and plan for the coming 12 months. Plan for our clients, for our own business and - the most exciting bit as a consultant - for how we think the media landscape will change. 

This is the third year that we at 33 Digital, and this year more broadly across Hotwire, have written down our thoughts on the major trends of social media and dgital marketing for PR and comms (here is last year's report). 

The report is based on our team's experiences and based on social media as a day job, where we see things going and how we think the trends can be harnessed. The full report is free to download here and you can read it in full below. 

10 Social Media Trends for 2012 - 33 Digital and Hotwire