In the middle of busy season, this week appears to be busy week. I travelled to Manchester to present at the SomeComms awards, just one of the digital industry awards taking place. A full house, plenty of consumer brands and hot agencies were there, but the most striking observation was that the innovation came from a different place in the comms field – almost entirely it came from the public sector.
Monmouthshire Council won awards for best use of YouTube and most innovative campaign (which I had the pleasure of presenting). Manchester Police won best in-house social media team and best use of Twitter. University of Sheffield won best business blog. Best social media for R&D was Leeds Council. And City of Edinburgh Council won the Grand Prix.
In the acceptance speech of Edinburgh Council’s team, they referenced how the whole campaign had a budget of just £2,500 and overachieved on results by 104%. That kind of approach in these times of austerity, as we like to put it, got everybody in the hall nodding and clapping that little bit more.
Well done to all those taking part in awards at this time of year.