As reported just now in Ad Age, Twitter is rumoured to be on the hunt for a PR agency and is in talks with a number of New York shops. The Ad Age article says that Twitter may also be looking at London firms.
As someone who runs a UK PR firm which represents digital and technology brands, I'm no stranger to the challenges faced by brands in the limelight. The need to manage and shape reputations is in many ways more difficult for 'famous' names than it is for challenger brands.Twitter's battle with the mainstream's front covers over recent months has certainly brought its challenges, from super injunctions to the UK riots. I hugely admire Twitter's people and the brand.
Its executives and founders received their fair share of requests to work for them from a certain PR consultant over the years :) I make no secret of it.
But in this new era Twitter's challenges are all about establishing a platform with stakeholders that creates trust, inspires confidence around issues such as user privacy, and persuades brands' media buyers that spend on Twitter is worth its weight. I'm certainly looking forward to the next era of Twitter's mainstream evolution.