Tonight the daddy of location based social networking launched its killer app: lists.
Lists on Foursquare are going to transform the way brands participate in the social network. Now, check-ins on Foursquare can be surfaced not just through the traditional experience of social networking - by seeing your friends' activity in real-time or browsing through their history - but bu users creating curated groups of places, tips and plans.
Here is my first list, complete with a map: places near my office to get coffee and lunch!
Here's how to create a list, in case you're looking for a starter for 10:
- Go to Foursquare.com and click on your profile / 'Me'
- Create a list will be an option in a large green box
- Choose a name, then start adding places that you've been. Foursquare will predict these as you type them in, to jog your memory
- Foursquare will then suggest places to add to your list, and suggest photos of the places and tips from each place
- Your list then has a vanity URL to share
We should quickly expect to see lists of experiences, venues and tips popping up and with a little luck, they might become a really engaging and trusted way for us to find places to go and things to experience along the way. Is so, brands will look for ways to get into lists and into people's social recommendations.