One thing that fascinates me as a PR person who works in social media is the ways in which technology is changing our media consumption habits. Which is why I've been poring over the latest Mintel report on the state of the social networking economy. [Disclaimer, Mintel is a 33 Digital client, which is why I've had access to the full report].
Mintel's social media report looks at the impact of advertising, user demographics, social networks ranging from Foursquare to Twitter and even Friends Reunited, and interestingly to me, how news consumption habits have changed due to our use of social media.
The research shows that across all age groups, four in ten consumers use social networks to keep up with the latest news, with the expected peak with younger members. 62% of 16-24s cite media consumtion as a reason to use social networks. As Mintel puts it: "the statistics highlight the changing nature of how news is delivered and consumed by the younger generation."
A graphic from the report below shows the skew between younger and older generations.
The full report is available here - if you use my own Mintel discount code d33 on checkout then 20% off applies. Like I say, 33 Digital represents Mintel, for full disclosure.