As a customer of Radian6, I just received an email bearing some fantastic news. Radian6 has just announced that it will be acquired by Salesforce.com.
These are my first thoughts on the news as it explodes through the twittersphere.
For full disclosure, I am a customer of Radian6 and a number of other media / web monitoring systems, and at 33 Digital we also build our own to do the things that Radian6 et al cannot. I also used to work for Salesforce.com (agency-side). So my views on this news are coloured by the above.
I think this news is marvellous and will tilt the social media landscape in a very interesting direction.
Why? Organisations of all shapes and sizes want to know what is being said about them. My background as a PR man led me to this place I'm in now where a lot of what my teams do is help our clients understand what's being said, how and when, how to talk in a way that engages and connects in tomorrow's environment and both the technicalities and the strategic thinking that is needed to do the right thing. PR was one of the first if not *the* first department to see the media environment change, to listen and to engage.
Now, social media is not just PR, as we all know. PR plays with CRM, sales and marketing, design and build, HR and everything else.
So Radian6 being part of a world-class megabrand in the CRM / sales and marketing space has turned up the speed setting on this evolution we're seeing. I'm excited to be here and part of it and can't wait to see how the market responds.