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« The future all star - systems thinkers and the pyramid team | Main | Coca Cola's CMO on moving to engagement measures for marketing »

March 30, 2011


Hi Drew, interest bit of news. I recently evaluated a number of social tools on the Market for our own use including Radian 6 , brandwatch and others. Seems to me that this acquisition will definately increase the uptake and adoption of these tools and help place greater emphasis on the need for smarter monitoring and engagement by companies with their audience as a whole. Will we therefore see a move towards greater inhouse capabilities where clients build teams to listen and respond.? I look forward to the future of natural language processing and sentiment analysis. Definitely a fascinating place to be right now with the amount of data available..

Indeed this is interesting - it will be interesting to see how the merger effects PR agencies not just in the UK but globally.

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