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« 5 new technologies that comms, PR and marketing pros should try out | Main | 33 Digital's 10 social media trends for 2011 report: whitewalling, crisis fire drills and mission control »

November 24, 2010


Hi Drew - I love the pioneering spirit! But I wonder what you may discover with this experiment. The concept of whitewalling seems very straightforward, and I'd worry that you'll lose off-Facebook benefits like quick logging-in and (particularly as I like movies) seeing what my friends have liked on Rotten Tomatoes. But I look forward to hearing about your experience, particularly if you discover unexpected benefits such as your friends actually asking what you've been up to next time they see you!

Fascinating, I'll be interested to find out how you get on with this.

I just don't see the point. People just need to start learning how to use the privacy settings correctly.

Drew thanks for posting - love stuff like this.

Mark, I agree that it does seem to add time to accessing Facebook, but I don't know whether the extra time is much of an issue for teens.

Certainly, erasing negative comments about you/you've posted about teachers, family etc might be a bigger priority.

Or deleting any trace of involvement in protests.

Think teens use facebook a little bit differently than late 20/30 somethings. More of a 'message to all' scenario, in conjunction with free IMing on Blackberry.

Perhaps leaving a diary-like trail isn't so important.

Interested to see results of your experience, Drew.

It is an interesting technique. If it grows in usage though I can see Facebook either making it harder to deactivate (turning a 20 second activity into a 5 minute one should be enough to stop all but the most ardent) or change deactivation into deletion, forcing you to reregister instead of just relogin.

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