One important and useful by-product of using social networks when you work in communications, I have always found, is that you can learn more about the people you need to know. Like doing your homework, networking, etc. Whether it's knowing a journalist doesn't like being left voicemails, a blogger who is fond of product reviews but not interviews, and so on.
So I wanted to share this blog post from TechCrunch's Mike Arrington, talking about why he he has spent five years using Skype, why it's such an important comms tool for him, and how NOT to use it. Quite amusing, but a must-read for most people that have 'important' people on their IM.
A synopsis of Mike's top five Skype etiquette tips:
- Only start the conversation once both sides are engaged
- IM before you call
- Be sparing of the enter button
- Don't assume video calls are ok
- IM chats are not confidential
Check Mike's full post. Some good examples in there of when it goes wrong.
I'm going to try to post some comms etiquette from other technologies, like email, Twitter, etc. If you see any, let me know.

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