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« The benefit of attracting the digital consumer: Starbucks' free wifi, and study on spending trends | Main | Paid-for trending topics now live on Twitter [with pics] and three ways it will impact PR and marketing »

June 16, 2010

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Listed below are links to weblogs that reference Nielsen and McKinsey launch social media consulting brand:

» Is McKinsey and Nielsen's social media division a back-wards step? from Simonsays
I saw this story earlier in the week and now Drew B's blogged about the announcement that the media metrics people Nielsen have teamed up with the management consultancy McKinsey to launch a social media division. Drew's rather positive about... [Read More]

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I think both will doubtless having dazzling models for strategy but the big question is whether they can interpret and react fast enough to media change. Although I suspect the main push will be around customer engagement and loyalty.

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