About this blog

  • My day job - I am founder of Battenhall, communications agency for the social media economy.


In the media

Subscribe to this blog

  • Subscribe to this site by email or RSS

    This is my personal blog and does not reflect the views of my company or clients.

Blog powered by Typepad



  • This is a personal weblog. The opinions expressed here represent my own and not those of my employer.

« Paid-for trending topics now live on Twitter [with pics] and three ways it will impact PR and marketing | Main | Zappos on making word of mouth buzz »

June 18, 2010


TrackBack URL for this entry:

Listed below are links to weblogs that reference Future of digital comms: Facebook's boss on the death of email and why it's good for brands:


if email is so passe, how come FB insists on sending me so many notification emails? for. every. single. action. just because i "like" a status update doesn't mean i want every single piece of the conversation. daily recaps or pure opt-out would work well but FB knows it needs to consistently bring users back to the site and the best way to do that is...email.

This is pretty stupid, she's talking about the death of opt in newsletters. Big deal, that's been pretty obvious for 2 or 3 years, probably longer.

Email is still used in business and will be for a lot longer.

The comments to this entry are closed.