Starbucks owns one of the biggest pages on Facebook. It has over 7.4 million fans (or Likes as it's now known) and with that comes one heck of an online community management job.
We do a lot of community management here at 33 Digital, and we know as well as any that the community is not always 'on-message'. Whilst some online platforms enable moderation, Facebook is one that does not.
At about 7pm UK time this evening, Starbucks' Facebook page was overcome with a wave of foul mouthed wall posts. Some sort of online petition, aimed at the coffee company, took some time to bring under control. Several posts when I looked said 'f**k Israel' a hundred times or more. I have a screen grab but posting it here wouldn't add much more to what I've just described other than lowering the tone.
It seemed to take a couple of hours for Starbucks to get rid of the mess (with some Twitter posts wondering how it happened). I've posted some of the stream below. Some say it was a hack, others that Starbucks is just a highly visible platform for an online protest. Either way, it shows how easy a target an open social network page is for an online movement of any kind, and the close management that is needed.