News came out today that from September, social media campaigns in the UK may need to adhere to an extension of paid advertising regulatory frameworks from the Advertising Standards Authority (ASA). In other words, there could be a bunch of new rules to govern what goes on in social media marketing.
What does this mean for the social media sphere? Here at 33 we've got a heritage in public relations, which means (for reputable practitioners at least) campaigns always lean on the whiter than white side of the transparency, honesty and sensibility balance. It's all about managing reputations, so there's not so much of the shortcuts to get extra clicks or mentions. Less of the jiggery pokery, to use the scientific terminology.
Social media however is full of jiggery pokery, and I'm sure that if the ASA starts influencing social media marketing that it will have a real impact on some high-profile campaigns.