This evening Google announced its newest social media service, called Google Buzz.
The much talked about new system takes your Google email, address book and instant messenger and gives them social features such as those found in Twitter. On its blog post announcing the launch of Google Buzz, it is described as "a way to start conversations about the things you find interesting and share updates, photos, videos and more."
Reactions from watchers have been varied. Some are saying it will be the Twitter/Facebook/Foursquare/Friendfeed killer. Others say it's Google's play on reorganising the world of email. Some say it will be bridge a gap to Googe Wave.
I'm thinking some initial thoughts and key issues though for PR and marketing practitioners who may want to have a top line view on what this new launch means and how much time to invest in looking at how it should be treated. Here are five first takes from me whilst I devour the launch 'buzz' and have a play with the service myself:
1. Google Buzz will integrate very nicely with mobile phones and maps. So this will further impact mobile social networking and online communities on the go. This could affect events PR and marketing quickly
2. It will be easy to use (where many say Twitter isn't). Google Buzz has already been described as something so simple 'your mother' would use it, according to one watcher I'm following
3. Search engines will find content much more easily than with content on Twitter. For brands this is a reputation management issue
4. For PR people, the address book has always been valuable. Whatever your current email address book is, exporting it into Gmail as well will create an instant social network
5. There will be an 'enterprise' version of Google Buzz coming soon. This will change the way internal communications works as well (and might thwn also create the Yammer.com killer)