Today a piece of research has been released showing that social media costs us dearly in time lost adding friends, twittering away and commenting on status updates.
When I first saw the 'news' it reminded of a point made by the veteran CIO JP Rangaswami on the reaction to the telephones on office workers' desks when that technology first made it into the workplace. And most pieces of new technology for that matter. His post from over two years ago is still fresh in my mind on this issue.
The IT supplier that released this research that's out today seems to have done little more than show how out of touch it is with a generation and demographic which simply uses different ways to communicate, for business, personally, and shock horror, for both together when the two mix.
I hope we see a headline soon from a piece of research into the missed revenue from companies that ban staff from using the correct technology to communicate with staff, customers and the public.