I was listening this morning to the Monocle weekly podcast, a great example of extending a magazine format into digital (alongside its daily email briefing, video and so on). The podcast goes into what's in current and future editions of the mag.
The podcast opened with a particularly entertaining segment this week, as the three editors talk about how they look for stories one week into the month, after the print edition has come out. They talk about the annoyances of how PR people approach them.
Top of editor Tyler Brulee's annoying email pitches from PR people:
- Starting with 'hiya'
- Saying you're 'reaching out' (Brulee says this makes him hit the roof)
- Saying you're 'circling back'
- Ending with a xx (kiss kiss)
My god. I do wonder what kind of people are being let loose on such a publication's senior management.