This week saw the closure of one of London's big newspapers, freesheet TheLondonPaper. Earlier this month a lot of talk circulated about the contemplated closure of The Observer. In the wake of all this, the industry is looking at what the future holds for print media, and it was the topic of conversation over lunch today with an old friend and client and who was thinking what might happen next - as am I.
The thing we settled on was media you like to keep. Keep media that fills your bookshelves, or that you like to keep around for the week rather than a day. Consumers that graze online channels who are presented with everything they might want for free will only invest when there's value. A niche will give them that, but quality will too.
This weekend I'll spend about a fiver on print media, keep it a while, tear some bits out, and so on. For the week, well, apart from what I get online, I hope freesheets don't die out altogether as they're a staple for me in the week too. But maybe there just isn't room for them when the content they offer is not going to give them a sound business in the end.