Today, Twitter announced it will be launching a Verified Accounts programme, where it provides a service to important people that want to prove it's really them behind the tweets. Users can have a badge with proof that it is indeed them behind the account. This will be useful for VIP-type spokespeople who have imitators grabbing followers and affecting the brand.
Then tomorrow, Facebook's vanity URLs programme launches, something announced earlier this week. If you have a page (as opposed to an account) with more than 1000 fans, you can register your own vanity URL tomorrow. For the smaller pages and personal accounts, registration happens on 28th June.
Facebook's a bit late here, with LinkedIn, Twitter and so on having had vanity URLs for a long time. Brands are needless to say moving in to bagsy their place on the map. All this happening all at once at least makes it easier for the brand managers to batch up their work.