Last week marked the first year anniversary of MeasurementCamp, the movement / meetup / workshop set up by Will McInnes to bring the digital world together to help create best practice and accepted standards in digital campaign measurement. This session we followed the usual format of group hacking of real life digital campaigns then presenting back our findings. Here are some pics from Josh Hallett.
It was the biggest event so far, this time put on by We Are Social, and it was the first to have global perspective, as two of PR firm Voce visited from the US. What heppens next will be an exciting step for the future of MeasurementCamp as the Voce team has taken on the task of turning it international.
Starting soon, and you can see more details on the wiki, MeasurementCamp US and Dublin will be kicking off. For anyone in the US, take a look at what it's about and how it works and then please join in.