A socially networked business is a happy business, they say

I'm seeing an increasing amount of buzz around the concept of Enterprise 2.0 - or in other words the social media / web 2.0 environment manifested in the workplace.

The most recent of which is a new study from AT&T that shows how European businesses that harness social media in their communications become happier businesses.

The AT&T survey is a hefty one. It has looked at 2,500 people across five countries showing how they use social media in everyday working life. Most respondents said social media makes them more efficient and able to achieve new things. And almost half say it brings new creativity. It's worth taking a look in depth at the findings, but here's a snapshot:

The Top 5 social networking tools being used as part of everyday working life are:
1. Companies' own collaboration sites on intranets (39%)
2. Internal forums within the company (20%)
3. Company-produced video material shared on intranets (16%)
4. Online social networks, such as LinkedIn and Facebook (15%)
5. External collaboration sites on the web and internal blogging sites (both 11%)

Comments

[Stuart Wragg]

Social networking can make us happy then!
http://stuwragg.blogspot.com/2009/04/can-social-networking-make-us-happy.html

[Authority Networker]

Build people and people will build your business. Social media marketing, which taps into a familiar concept called attraction marketing, lets you build that relationship and attract prospects who are interested in your offer. The combination of internet network marketing and social media is a perfect attraction marketing strategy to establish your presence in a number of different places on the Web and reach potential customers anywhere in the world. Traditional marketing will never be able to target as precisely as social media marketing. Just imagine the social media profits you can have in being able to recruit people from different places.