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« Twitter's next stage in development | Main | Dr Aric Sigman's technology blindness »

February 18, 2009


Oh my, how I've slipped!

While it's great to see an attempt to offer a one-stop reference point for UK PR influencers, unfortunately it falls down a little bit.

The problem is that you're using Twitter Grader which is nothing more than a fun little toy. It doesn't offer any *real* authority, since it doesn't take into account spammy tweets, benefits to community, bot followers, etc.

There are some tremendous UK PR people on Twitter for sure, and they probably don't show up on this list because of its use of Twitter Grader.

A more authentic approach would be to use analytics to study the PR person's use of Twitter, how they're benefiting their clients through it, expanding their brand and more.

Hi Drew - Thanks for putting this together and for the reference. It's great that you bring this up in reference to MeasurementCamp. While I still haven't been to one, I'm pretty convinced that if a way to present twitter "value" as part of a communication is going to be created, it will come from that initiative!

I think what this list shows is that there are a good number of UK PR professionals who "get twitter", which is what really matters. It's actually relatively difficult to get a twitter grade below 80... even @daniellelloyd (171 followers, 0 following, 2 updates) has a grade of 88. So when the top 10 are separated by just 0.37%, who knows how and why Grader is making those differentiations?

Hello Drew, I think this is a great list, more so as a run-down of people to follow for anyone starting out.

Just to make two points that have already been touched upon. Yes you’ve created a monster! And Twitter Grader is flawed and easy to game.

One of the ways Twitter Grader scores you is based on your friend / follower ratio. Now everyone currently in your list is reputable and wouldn’t do this, but it is easy to up your score simply by unfriending a whole load of people so your ratio is suddenly 300 friends to 3000 followers or whatever.

Effectively you are also penalised for following most people back who follow you – something a lot of us do out of politeness and curiosity.

This kind of mass unfriending to game Twitter Grader happens quite a bit in the US and Joel Postman wrote a strong piece about it (http://bit.ly/tK3AsP).

I don’t have an alternative to put forward and I know Twitter Grader is really all there is. But as everyone loves a league table, I wouldn’t be surprised if one day soon some mystery entrants pop up here!

@Robin, glad you thought I was of help ;-) but as already pointed out not my definition, the Chartered Institute of Public Relations

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