Top 10 list of UK PR people on Twitter

Sometimes a brand needs to consider how they measure the quality of their online mentions - quantitative analysis of a campaign just isn't enough. It's something that was debated at length at the London MeasurementCamp working group this morning. As there's no such thing as AEV for mentions on Twitter, one way you can do it is to use Twitter Grader. At this morning's session we talked about how to segment tiers of online coverage of a story, and how, on Twitter, Twitter Grader can be used to do this. 

For example, your story is picked up by 50 people on Twitter, 20 of which are tier one (top notch), the rest tier two (little reach or influence). So as a measure, you'd look to improve how many tier one Twitter mentions you get for the next story. To give yourself a target that can be measured. It's applying traditional segmentation to the Twitterspere. 

Recently Stephen Waddington started a PR league table of Twitter influence. My how things change in a few months. 

Here is an up to date top 10 for the PR industry on Twitter, which I've compiled using Twitter Grader. I'll leave a top 100 to someone else. Watch our for Peter Hay at PR Week who may be working on something bigger also. Rank in brackets is the person's old position. 

Rank %     Name, company

1. (1) 99.98    @jangles, Bond-i 

2. (2) 99.96    @drewb, Hotwire (me)

4. (13) 99.94    @vikkichowney, Six Degrees

3. (3) 99.93    @stedavies, 3W PR

5. (11) 99.8     @litmanlive, Consolidated

=6. (5) 99.7     @davidbrain, Edelman

=6. (6) 99.7     @benrmatthews, Hotwire

=6. (10) 99.7     @lewiswebb, Shiny Red

=6. (17) 99.7     @jazcummins, Mindshare

=10. (7) 99.6     @stuartbruce, Wolfstar

=10. (8) 99.6     @dirkthecow, Cow

And there's more...

=12. (4) 99.5     @prgeek, LEWIS

=12. (9) 99.5     @mseasons, Onlinefire

=12. (19)   99.5     @jedhallam, Wolfstar
=12. (38)   99.5      @robbrown, Staniforth   
=12.         99.5      @katiemoffat, freelance
=17. (14) 99.3     @simoncollister, Weber Shandwick

=17. (18) 99.3     @jopkins, Shed

=19. (16) 99.2     @jkerrstevens, Central Government

=19. (24) 99.2     @wadds, Rainier

21. (15) 99.1     @marshallmanson, Edelman 

22. (12) 98.9     @rosemontjd, Weber Shandwick

- I'll expand on this list and try to refresh it over time, but let me know what you / I could add in. Some of the rankings I know will be wrong, so let me know and I'll fix. 

 

Comments

[Robin Grant]

Hey Drew - good question. Part of what we do is online PR (especially if you go by Stuart Bruce's recent definition) - so yes, we'd like to be included in the list...

[Drew]

Hi Robin. Stuart goes by the book, then so should we. CIPR is what goes, and it's fair game. if part of what you do is PR, then I'll get cracking on list 2.0. :)

[Robin Grant]

I look forward to it...

;)

[James Warnette]

Not far off...

@jwarnette

James Warnette
Octopus Communications

[michelle goodall]

I fear you might have created a monster Drew.

Robin's lot by the CIPRs definition, 'do' online pr. I have seen some pretty fast and loose defintions of PR by a a number of SEOs, web developers, WOM and conversation agencies of late.

Given the recurrent PR-bashing memes that we see in networks such as Twitter, it will be interesting to see how many are closet PRs and stick their flags to the mast when they see your list.

Let's welcome them to the dark side with open arms ;-)

@greenwellys

...nowhere near making your list but I have my old kickboxing trophies/belts to console me... ;-)