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« The (real) death of the press release (again) (seriously) | Main | What next on Facebook status? Tracking, openness and social media »

February 07, 2009


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Nice post. The part of the article that stood out most to me was:

"In our country, stillness and reflection are not especially valued in the workplace. The image of success is the frenetic multitasker who doesn't have time and is constantly interrupted. By striving towards this model of inattention, we're doing ourselves a tremendous injustice."

This made me think about the billable hour that most of us live by in PR. If we're not creating, accomplishing, achieving something...anything, how can we justify the hour you billed?

It's hard. Thinking isn't measurable. Yet, it's probably the most crucial part of what we do.

Amy, I completely agree. In a lot of places, PR and elsewhere, fitting more jobs in is seen as the way ahead, when the bigger goals never get met as a result.

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