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« Wikipedia to change permissions on fact changing in light of net 'vandalism' | Main | Russell Brand aka RustyRockets reinvents Twitter »

January 24, 2009


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Hi Drew

Insightful post as per usual. I've started seeing Twitter being mentioned everywhere of late.

Many of these mentions are justified and they merit their place on the news agenda (Chinese earthquake being reported first on Twitter, the TwitPic photo of the Hudson River plane landing, Obama's inauguration being played out on Twitter, etc.).

However, I feel that this new journalistic 'toy' may encourage lazy editorial used to stalk celebs as they Tweet out their thoughts and ideas to their fans.

I recently touched upon this on my blog, so all comments are welcome!

Click here to read "The media wants to play with Twitter but ‘lacks imagination’"

Keep up the good work ;)

It just goes to show you how the power of good PR can have a positive effect on a product. It is also a great example of how a good story can push a product far better than the technology behind it.

People don't care how Twitter works but they are interested in following and getting closer to celebs or getting a cool picture/news first. Companies need to realise this if they want to engage with the public more efficiently.

"even Facebook never managed such levels of endorsement from big name stars"

No, but Twitter and Facebook are fundamentally different things: Facebook is about sharing with your friends and keeping private from everyone else. Celebrities have MySpace for social networking with strangers. Twitter meanwhile is not a social network, it's a micro-blogging platform, and following isn't befriending (because it's not reciprocal) - it's basically just bookmarking that feed. Following is simply signing up to read someone's output, no different to bookmarking or subscribing via RSS.

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