Twitter got a boot up the backside this evening as Russell Brand entered the world of Twitter.
I first saw it when a colleague, journalist and industry peer all mentioned that @rustyrockets had set up a Twitter account but hadn't yet posted. I clicked on the link and, lo an behold, a tweet. And 800 followers. Not bad going for a new account, even from a celeb like BRand (who you might say would be more Twitter than Wossy, Stephen Fry or Schofe).
Then I check back a minute later and he has 1,300 followers. Wha!? 500 new follows in a minute? (by the time I finished writing this post, it is at 1,898)
So I plug his tag into the Twitter search engine and find he is being mentioned across the web dozens of times per second.
I've not seen Twitter accounts grow this quick ever. It doesnt take a rocket scientist to see that Mr Rusty Rockets is about to redefine Twitter.
[Update - my post got picked up by Jack Schofield for an article on the Rusty Rocketeer in The Guardian]
Here are some screen grabs of everything in action:
Rusty in his infancy, 11pm tonight:
And here's 70-odd mentions in less than a minute: