Today I met with a comms industry veteran who is researching the market for a paper that her firm is authoring. The research is on the impact digital and social media is having on the most senior level in FTSE 100 companies' PR departments.
It was an amazing chat, as it's apparent she's not simply talking to the digerati (like most papers go for in this sector when surveying digital). She's going for the people with the mahogany desks. If they still exist. You get my drift. I'm really interested in whether that will skew the research at all and in what way. If nothing else it will be a good barometer for both brands and consultancies.
So as and when I get some more info on this piece of research I'd love to share it. It'll be UK focused, based on the big daddy brands, and that's kind of new to the market I think.