Two ways to track brand buzz on Twitter to suit your information diet
One of the things we need to do for our clients is advise on brand buzz online. And when necessary advise on how to step into the fray.
I've spent a few too many years talking about how we do that with various blogging and social media communities. With the emergence of a new Twitter reporting tool, I thought I would refresh how it works, specifically for a couple of ways I've been using Twitter:
1. Twitter Search / Summize live
2. Twilert scheduled reports
If you are in front of a computer all day, it's easy enough to have a Twitter Search aka Summize window open with various brand names on it. This means you'll get a live alert in the tab at the top of your browser telling you as it happens what's being said about your brand. [Here's an example of what Summize shows for Mumbai]
Summize is good too if you are not in front of your computer the whole time. Dip in and out, or load it on to your BlackBerry, it still works well.
But if you want to pull the information down automatically, try using Twilert, a new service that summarises Summizes (kinda thing you know) and emails you Twitter buzz on your chosen topic, at our chosen time. I have set Twilert up to give me alerts in time for my morning commute, my lunch break and my end of day wrap-up, so that I'm up to date at the times I'd be catching up on my feeds any way.
I've used Twilert only for a few days, but it suits me really well. When I'm in front of my laptop or when I have a moment to check on my BlackBerry I check Summize. But I work across several campaigns at once and so Twilert offers a comprehensive set of search results at the time I want it. I'd recommend it for people that value updates on online buzz at set times.