My old colleague Tom has passed on a chain blog meme about what inspires you to write on your blog.
I had seen a few other industry peers like Ged Carrol take part in this too. Here's a bit about why I do it and what keeps it going:
Why do it in the first place: I started blogging as an experiment in using the technology for sharing web content, before there was any scope for it as part of the PR discipline in any way. So that's part of what gives me my inspiration now - it's been going so long I can't possibly give it up can I?
What else gives me inspiration now: The principle of give and you'll receive. That's the simple rule at play here I think. When you're working on developing new and hopefully different PR campaigns you need personally be neck deep in the environments you're working in. Otherwise you don't get it. And the more you put out there, the more you get back. That's what I've found and that's what keeps me doing it I'd say.