Looking at the single biggest media story develop in the press this week, I couldn't help wonder how such a non-story became the nation's biggest issue. And the effect it has had on business.
Up until the booting out, this has to be one of the biggest non stories in the media this year. I'm not suggesting this is not an issue (breaking Ofcom rules is no doubt a big issue for the BBC) but I would say this is a non story that for a various reasons has snowballed this week.
And today the FTSE finishes 8 per cent up, that's up over 300 points. On the day the media talks only about showbusiness. No coincidence there I'm sure.
So what exactly seems to have happened with this media coverage over the last three days as the story of Russell Brand and Jonathan Ross insulting Andrew Sachs and family ballooned and made it to the front pages of every paper and justified a response from the Prime Minister, Ofcom and the Metropolitain Police?
On the front line of PR, we're hearing from a lot of the media that they are looking for stories that aren't about the credit crunch. The nation's not enjoying it strangely. Is this distraction of Brandgate and the coverage it warranted something to do with us wanting to take a step away from endless reports of the panic of our houses / businesses / savings disappearing along with western capitalism? It's either that or the entirety of mainstream media has ganged up on what are currently BBC Broadcasting's two top talents to take them down a peg or two.
Whatever reason, I hadn't seen many people looking into what made this issue a story, and why the story became so important to the nation. And what as a result the media agenda did to our economy.