Google did a nice PR stunt to bloggers today. It posted a comic describing its newest product - a browser to compete with Microsoft IE and Firefox - to some bloggers. Except the bloggers got it earlier than intended and have started talking about it.
Here are scans of the comic. And here's the bloggers' description of what happened. What people are saying online is that the Americans, on a public holiday today, didn't think anyone would receive the comic in the post until tomorrow. "Philipp Lenssen scooped everyone on the GBrowser. How? He lives in Germany and there's mail today," said Steve Rubel. Hmm. I'm not so sure. Surely noone assumes US public holidays are global? This was a nice way of amplifying blog coverage, if it was in fact done intentionally that is.
Either way, great idea getting a cult cartoonist to cartoon your launch. Very nice indeed. Especially considering Google's target market.