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  • My day job - I am founder of Battenhall, communications agency for the social media economy.


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August 13, 2008


Nice thread of comments here.

I began to conduct some sort of survey on corporate blogging. please visit:


Some good points there. I think blogging - as long as you build up the relationship - can be very, very useful and bloggers should be considered as important as other media.

However, many companies don't see the long-term benefits of exposure on blog sites - and others place little value on their opinions when it comes to evaluation.

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