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« Company blogging policy tips | Main | Needed: two new hires in our digital team »

August 13, 2008

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Nice thread of comments here.

I began to conduct some sort of survey on corporate blogging. please visit:

http://indipr.com

Some good points there. I think blogging - as long as you build up the relationship - can be very, very useful and bloggers should be considered as important as other media.

However, many companies don't see the long-term benefits of exposure on blog sites - and others place little value on their opinions when it comes to evaluation.

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