Mark Hopkins at Mashable has written a post that's a must read for PR people who ever find themselves doing PR in the blogosphere. It's our day to day here at number 33, but there are some useful tips for any PR person in Mark's post. The post originates from an article by Edelman's Steve Rubel on how PR needs to change from pitching to something a little more sophisticated.
All too often I hear that people in PR are told: "never pitch to a blogger". Fact is, we do, and some are doing it a very ok way. So have a read of this post and see what usefull logs you might find laying about:
"Instead of being sent press releases by public relations folks, I'm receiving friendly emails and phone calls letting me know about interesting upcoming tidbits of news, and increasingly I'm starting up conversations of a friendly nature that often have very little to do with what sort of new thing their client may be doing. It's leading to all sorts of beneficial things."
Mark goes on to talk about the kinds of things a good PR person should do. I hope this is useful. Is to me.