Drew B's take on tech PR

Public or private online

My colleague Tapio has asked in a post on his blog, what's best? To be public or private on Twitter?

To answer his question simply, I have tried both private and public profile settings on Twitter. I choose public because it's better at connecting you with other people. And that's the main reason I use Twitter. Good things tend to happen.

In comparison, choosing private settings creates a situation where fewer people gather online, but it does keep your online chatter private.

If you feel that what you say shouldn't be shared beyond your friends and family, lock the door. If you want new avenues to present themselves, open up.

I'd tag Will, Clogger, Dom, Ben and Antony, a broad mix of public and private twitterers, to see what they think.   

We're hiring

Brief message from Hotwire - we're hiring... and would like to hear from you if you're interested in either of the below positions that we're looking to fill. Let me know. Or if you'd rather, get in touch with our HR manager Katy whose details are below.

Here's our official ad:

Programme Manager and Programme Director opportunities – London

We are looking for talented individuals to join our team.  Superb client service is top priority for us - and we aim to recruit bright, proactive people with the potential to develop rapidly and be future leaders of the business.  We were recently voted International Consultancy of the Year at last autumn’s PR Week awards and won the award for Best Technology PR Campaign.  We have an ethos of developing people fast and involving all team members in new business and challenging client situations.  Our culture is about delivering results and developing great careers – we are driven but we enjoy ourselves too!

If you are looking for a new opportunity and would like to be part of one of the fastest growing technology agencies in Europe, please email your CV and a covering letter to Katy Burgess at katy.burgess@hotwirepr.com. We look forward to hearing from you

Twitter becoming normal

My Frenemy Mr Silk says he thinks you need a name, photo and have some openness to be his Twitter frenemy (or follower should I say). I'm not sure if I have a criteria like that. I usually just add people on Twitter if I know them. There's a lot of old colleagues starting to use Twitter which is making it a bit more normal. Like Craig, Narelle, Farimah and Lisa. I think with the less geeky types beginning to use Twitter more it's becoming easier to see that this kind of social networking technology becoming mainstream, even if Twitter itself might not.

How a blogger consumes media

Last week, as you may have seen from my Flickr or Twitter channels, I took part in my client FT.com's blogger meet at the FT's London HQ. You can read a bit about how it went on the blogs of the people that came.

There was one thing that I found really interesting. During the event we had a round table discussion on media consumption habits. 5 out of 6 of the bloggers said they don't directly consume any media, rather they take a steer from what their social network links to or mentions, then they read / watch / listen to that. I thought that was pretty interesting as a peek into future media consumption habits of grazing and continuour partial attention.